It is well known that China is undergoing rapid transformation. But Andrew Wu, LVMH Group President for Greater China, explained that targeting the right Chinese consumer segment – in the right city and with the right marketing channel – requires rethinking how to export to that country. Mr. Wu made his insightful comments to agri-food stakeholders at a Toronto forum in August arranged by the Canadian Agri-Food Policy Institute, in partnership with Export Development Canada, the Ontario Ministry of Agriculture and Food and MNP.
Based on that event, CAPI and its partners are publishing today Charting a Path for Global Growth: 5 reasons why China offers unprecedented opportunities for Canadian agri-food companies. Some highlights of Andrew Wu's advice:
This forum is part of CAPI's ongoing research to identify ways to strengthen the competitiveness and success of Canada's processed food companies.
The Canadian Agri-Food Policy Institute (CAPI) is an independent, unbiased policy forum that is dedicated to the success of Canada's agriculture and agri-food sector. CAPI is a catalyst. It identifies emerging issues, promotes dialogue and advances alternative solutions to issues with stakeholders across diverse agri-food supply chains and among other food stakeholders. Based in Ottawa, CAPI was established as a not-for-profit corporation in 2004 by the federal government and is guided by a diverse Board of Directors and an Advisory Committee.
For more information, please contact:
President & Chief Executive Officer
Canadian Agri-Food Policy Institute
(613) 759-1038 / (866) 534-7593
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