PROJECT 5: DIFFERENTIATE TO COMPETE: THE CONSUMER PERSPECTIVE
How can we differentiate Canadian food products so that consumers here at home and abroad drive up demand for what we process? This essay focuses on understanding changing consumer food needs, demands and expectations as a driver to compete and succeed. This is a complex and ever-changing marketplace but Canada is well-positioned to be one of the most trusted foods sources on the planet.
As demand for imported food items increases in China, Canadian food processors must find ways to differentiate themselves in order to gain access to the world's largest growing market. Refer to one retail expert's view of helping Canadian companies to expand their businesses.